Working for the Brand
Consider a government that monitors its citizens’ private behaviour according to contradictory laws that are arbitrarily enforced and can change without warning. Any perceived violation will be summarily punished as a threat to government legitimacy. Such an entity would be sanctioned and protested as Orwellian. Yet corporations, universities, publishers, media outlets – basically any entity with a brand – have increasingly fallen into such behaviour.
So says frontline labour relations lawyer a...